Durex: We've Got You Covered.

ROle: copywriter/concept

Insight: A lot of young people don't buy condoms because they just don't think they're going to need them.
So how can we convince the rubber resistance that they should be carrying condoms anyway?

Art direction: Sarah Schoening

This photo shoot was made quite interesting due to a few things:

• a constant sprinkle of Miami rain

• a legion of children celebrating their birthdays at the same park

• the sweet, sweet irony of no less than four pregnant women doing maternity shoots

Please enjoy some behind-the-scenes gifs of one of the most uncomfortable experiences of my life.