ROle: copywriter/concept
Insight: Il Makiage is a makeup brand for proudly high-maintenance women. Maximalists won’t leave the house if they’re not a 12 out of 10. No doorman, bodega cashier, or personal trainer ever sees them looking any less than perfect.
Your Extra is my Everyday
Il Makiage’s launch campaign showed their customer base in glamorous and exotic locations. It was time for a new twist.
We’ve transported maximalists’ unapologetic sense of style into otherwise ordinary situations—framed with a sassy, strong point of view.
